Circulation
Case 1 - A large group of dailies contacted DCG to audit circulation across all properties. Results included over $10 million in annual savings through reduced delivery costs, improved transportation and reduced returns.
Case 2 - The vestiges of carrier routes designed for afternoon delivery by kids on bikes, and a lack of distribution centers, led this 70,000 circulation paper to completely rethink its daily delivery process from the press to the doorstep.
Until recently, the process of remapping carrier routes might have been too costly or complex to undertake except for the largest newspaper companies.
DCG introduced a simple, yet powerful mapping application that allowed Circulation managers and field personnel to easily cut, combine, and reconfigure carrier routes to take advantage of "logical" geography, maximize route size based on when papers become available for delivery.
Small routes were consolidated and all routes were re-plotted to create larger, more efficient delivery environments. This meant that carriers could deliver more papers, more easily in the same time frame, and that created the opportunity to reduce the "per-piece" profit rate. The larger routes delivered more total profit, increasing the individual carriers' total compensation, while allowing the newspaper to reduce its total expense.
News deadlines and delivery goals were considered untouchable and were not altered by this project.
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